Where Can I Find Strong Backlinks for E-Commerce Websites?

As a growth-driven entrepreneur, you need the right growth strategies for your e-commerce website. Within these strategies, you will find powerful avenues to build strong brand authority, drive steady referral traffic, foster new relationships, as well as gain irresistible brand exposure and recognition.

So, where do you launch all this growth? Strong e-commerce backlinks are a good starting point. Principally, a strong or high-quality backlink should be natural, highly relevant, and highly reputable.

Emphasis is placed on strong backlinks because among other things, they add value to your e-commerce SEO efforts and strategies. That tells you quality backlinks are an integral part of your SEO backbone in addition to creating high-quality content.

In other words, if you are trying to drive your e-commerce rankings higher on search engines, you need to also strive to acquire some strong backlinks for the site. Being a significant ranking factor, strong backlinks carry an equally strong potential to seduce popular search engines like Google into liking you.

Fortunately for you, you have come to the right place as this article discusses in depth all you need to know about strong e-commerce backlinks.

Read ahead to learn how to analyze backlinks for your website, whether to buy backlinks or rely on organic backlinks, and the backlinking tools to use to identify potential backlinking opportunities.

 

What are the backlinking tools to use to acquire strong backlinks?

For a wholesome or holistic backlink strategy, you should look beyond just manual link-building. In other words, you should seek to complement your manual link-building efforts with the right backlinking tools.

Armed with such tools, you can stay on top of your backlink inventory through regular checks and monitoring.

In discussing link-building tools, we can look at them in terms of those that are good for outreach and those that are good for detecting and removing spammy and toxic links.

 

What tools can help you find potential backlinks faster?

To sustain your link-building strategy, you should remain intentional about frequently updating your backlink profile. However, building organic links takes time, effort, and consistency.

So, you need a reliable tool to boost your backlink analysis and help you identify backlinks that could potentially benefit or harm your site.

Some of the most popular tools to level up your backlink analysis include Ahrefs, Majestic, BuzzStream, BuzzSumo, and Diib.

 

Ahrefs

Boasting one of the largest backlink databases, Ahrefs offers incredible link-building opportunities to boost your search engine rankings. In addition to a host of profitable SEO features, the tool comes with advanced link-building features that are also easy to use.

In addition to checking links pointing to your site, Ahrefs also helps you find potential high-quality backlinks linking to your competitors as well. To check out your competitors, you can leverage the “Link Intersect” feature.

The feature lets you view the domains linking to your top competitors but not you. While your competitor’s backlinks don’t necessarily have to be yours too, if almost all your competitors share the same backlinks, you should be concerned. You should then reach out to these domains and try to solicit a backlink from them too.

With an Ahrefs dashboard, you can also keep track of new backlinks as well as lost backlinks. Alerts of new backlinks afford you an opportunity to reach out to the webmaster and forge a profitable relationship. In the case of a lost backlink, the dashboard tells you the reason.

What’s more, the dashboard also displays any suspicious backlinks allowing you to instantly disavow them before attracting a penalty.

 

Majestic SEO

Another powerful and intuitive link checker tool is Majestic SEO. While not as comprehensive as Ahrefs, it is a lot cheaper yet still boasts an enormous database of backlinks. Some of the popular features you can access with Majestic are the analysis of anchor texts, backlink quantity, referring domains, and indexed URLs.

Moreover, you can also evaluate the quality of the domains linking to your site through the “Topical Trust Flow” metric. Through this metric, you can tell how many highly-trusted websites are linking to your website or content.

You can as well extend your link investigation on Majestic to include:

·         Finding the best websites to solicit backlinks

·         Tracking your favorite websites

·         Detecting nearby links and competitor links

·         Comparing different decisive metrics for URLs and websites

 

BuzzStream

From the sound of the name, BuzzStream essentially serves as a powerful outreach tool to boost your link-building efforts without breaking a sweat. The tool helps you identify high-quality or well-maintained active websites and reach out to their webmasters for high-quality links.

BuzzStream automatically researches prospect lists as well as obtains their contact information and other useful metrics to simplify your link-building efforts. Your contacts can range from bloggers and high-authority websites to popular social profiles all of which get added to your database as you surf the web.

Within your prospect database, you can sort and filter your prospect lists based on history, authority, or influence to effectively personalize your outreach.

 

BuzzSumo

While primarily a content marketing tool, BuzzSumo can as well go a long way in augmenting your link-building efforts. However, since building links organically depends on great content, you might end up hitting two birds with one stone with this tool (high-quality content and link-building potential).

The tool leverages different link-building opportunities as follows:

·         Discovery: Lets you find and borrow insights from high-quality content to attract more links, likes, and shares for your own content.

·         Influencers: Lets you discover and connect with influential personalities to fuel your brand campaign.

·         Monitoring: Lets you keep track of popular trends and comments that you can instantly respond to and attract link-building attention.

·         Research: Lets you research what other marketers think is popular from a large pool of articles and social posts.

 

Diib

The Diib backlink monitoring software combines the best features of the aforementioned backlink checker tools to provide a comprehensive user dashboard. From the intuitive dashboard, you can begin the journey of building strong backlinks, track the backlinks of your top 6 competitors, as well as get alerts of any suspicious backlink activity.

That said, how is Diib a comprehensive backlink tool? With Diib, you can achieve a holistic backlink strategy that incorporates:

·         Monitoring your technical SEO

·         A 404 checker for detecting broken pages

·         Backlink monitoring and repair

·         Backlink tracking tools

·         User experience optimization

In other words, with a Diib dashboard, you get more than just backlink analysis. It is therefore an invaluable tool for checking your overall website health. Way to stay ahead of search engine rankings!

When it comes to your link building, Diib can help you:

·         Flag, single out, and eliminate bad backlinks from your profile

·         Correct old backlinks still pointing to deleted web pages

·         Track your domain authority

·         Analyze the number of dofollow and nofollow links tied to your site

·         Boost your domain authority through monthly updates

In a nutshell, therefore, acquiring Diib software gives you access to many invaluable resources under one roof. From SEO, content marketing, link building, Google Analytics, WordPress, and social media, to website UX, your website is sure to stay healthy always!

 

What tools are best for detecting toxic scores and spam scores?

In your backlink analysis, you can use a backlink checker tool to measure toxic scores and spam scores within your backlink profile. From both these scores, you can easily get a hint as to the overall health of your backlink inventory and any red flags you should urgently fix.

The most popular backlink checker tools for this important job are Moz Link Explorer and WebCEO Toxic Link Checker.  

 

Moz Link Explorer

Moz provides two ways to check your spam score. You can either check your score through their Link Explorer tool or your Moz Pro Campaign in the “Links” section.

A spam score does not necessarily mean your website is spammy. Rather, it simply indicates potential spam signals drawn from previously penalized or banned pages by Google. The signals are a function of many things ranging from low-authority indicators to content indicators.

Therefore, a Moz spam score is only meant to help you evaluate the quality of links pointing to your site. As you analyze them, the signals can then guide you in launching further investigations into the links and where necessary, get rid of them.

The Moz tool also lets you stack your spam scores against those of your competitors. This will help you broaden your scope of backlink investigation while learning what to look for in potentially harmful links.

So, before disavowing or disregarding a site because of a high spam score, analyze its content and relevance in relation to your site and make your verdict accordingly.

Generally, the Moz spam score adopts a percentage score where:

·         High spam score ranges from 61% to 100%

·         Medium spam score ranges from 31% to 60%

·         Low spam score ranges from 1% to 30%

 

WebCEO Toxic Link Checker

This tool not only helps you detect toxic links fast but also instantly get rid of them to protect your search rankings. It is integrated with Majestic and Moz metrics to cover the entire scope of your backlink profile.

Within the tool, you can generate an outline of all the incoming links to your site. If the list is too enormous, you can apply sorting filters to segment the backlinks and screen them separately. From there, you can begin auditing the backlinks to determine whether their URLs are adding any value to your site or not.

Your backlink audit will produce columns of good links and toxic links along with the percentage of the different toxicity scores. Based on the toxic scores, you can isolate the potentially spammy domains before deciding the best course of action.

The toxic link checker audit reports highlight toxic links in red making it easy to begin link removal either through initiating contact with the affected webmasters or disavowing the toxic links. WebCEO is integrated with the Google Disavow tool making the whole process a breeze. Simply identify the toxic links, add them to your disavow list, and then download the list before uploading it on Google.

Once you have cleansed your backlink profile, you can activate the automatic toxic link alerts to notify you of new links pointing to your site.

 

How should you analyze your e-commerce backlinks?

Having understood the right backlinking tools to use for your e-commerce website, how can you correctly analyze strong e-commerce backlinks for a successful link-building strategy?

Before delving into that, note that the basis of your backlink analysis is a comprehensive backlink profile. Put simply, a backlink profile details the collection of all the links pointing to your website or driving referral traffic to your content.

Generally, your backlink profile will among other things outline the:

·         Number of backlinks to your website

·         Types of links

·         Domain quality

·         Anchor text

·         Relevance

So, the stronger your backlink profile, the easier and faster you can get to your SEO goals, that is, ranking higher on SERPs, driving more referral traffic, boosting brand reputation, increasing content visibility, and so on.

Now, shifting gears back to backlink analysis. How do you tell you have a strong backlink profile? Below are the key indicators:

·         Multiple organic, high-authority links

·         Little to no low-quality or low-authority links

·         Diverse link types

·         Relevant backlinks without any spam anchor text

·         Backlinks from domains relevant to your niche or topic

With that in mind, in your backlink analysis, you can tell a backlink is high-quality if it is natural (not manipulated), reputable, and relevant (both page relevance and domain relevance).

 

How should you build a strong backlink profile?

While having a strong backlink profile is to be yearned for, you don’t have to act desperately to achieve one. That means you should never think of engaging in unsavory tactics to earn backlinks.

So then, what are your options?

 

1.       Buy backlinks

If you have the means, you can buy strong backlinks. However, you should only do that within Google’s Webmaster Guidelines to avoid a site penalty. When effected, a site penalty can significantly affect your search rankings and instantly drop your website traffic!

While we are not discouraging buying links (if you know where to find the legitimate or strong ones), you should know that paid links generally attract a higher level of scrutiny by search engines. Moreover, earning many backlinks so fast can potentially raise a red flag and again, attract a penalty.

Thus, before you buy backlinks, you should have a solid grounding. In other words, ensure you cultivate a strong backlink profile comprising high-quality organic backlinks first. That means paid links should never be the primary pillar for your backlink profile, rather, supplementary.

So, how do you go about finding the right paid links? Start by:

·         Scrutinizing websites keenly before buying links from them. Thoroughly vet your chosen domains for anything that seems suspicious. What does the domain history say? Is there any evidence of excessive spammy outbound links?

·         Developing a goal-oriented link-building strategy. Avoid going on a shopping spree for backlinks. Instead, go at it slowly and objectively while remaining intentional. You can start with only a few paid links, say three or so, and then build on that gradually with each passing month. As a rule of thumb, ensure you keep your total paid links below 25% of your backlink profile.

·         Adding diversity to your anchor text distribution. Ensure you vary your anchor text across the different paid domains linking back to your site.

Additionally, to be on the safe side, avoid sitewide links, link selling services, and suspicious websites (ad-heavy, carry a penalty record, or turned into a link farm).

Having said that, it is imperative to keep tabs on your backlink profile to flag any potentially harmful issues to your site rankings. For instance, if your paid links start attracting a huge chunk of low-quality links, you may be staring at a penalty risk.

 

2.       Organic backlinks

Alternatively, you can also leverage organic or natural backlinks and still outrank the competition on search results. Not only are natural backlinks free of charge (helping you to lower your link-building investment), but they also naturally add value to your site or content, something search engines love to see.

The value of organic links comes from the fact that you receive the backlink based on the value of your website or content and not necessarily based on some sort of partnership. If a high-authority site can vouch for the quality of your website or content, search engines automatically perceive your brand as valuable to internet users and rank it high above the rest.

That said, the easiest and most important way to earn quality organic backlinks is by creating valuable content or resources (e.g. infographics) for both search engines and your e-commerce website visitors.

Other ways include guest blogging, influencer outreach, leveraging relevant online directories, and reporting broken links, among others.

Remember, whether you are leveraging paid links or acquiring them organically, you have to constantly monitor the health of your backlink profile. You can rely on a reputable backlink checker tool to measure the overall impact of your links on your brand as well as to flag and eliminate any low-quality links that would ultimately affect your site negatively.

 

Over to you!

What can you do with this information? Well, for starters, you can start building a rich backlink profile. Secondly, you can proceed to launch a successful backlink analysis.

Armed with the right link-building tools, attaining both these goals is easy. Besides, from the article, you already know what constitutes a good link and a toxic link.

So, what are you waiting for? Start scaling your SEO efforts backed by not only the right tools but also the right information.

Remember, a good SEO strategy bundled with a poor link-building strategy is synonymous with an e-commerce digital marketing vehicle that’s comfortable to ride in yet with the nagging itch of poor fuel economy!

Even so, you can keep your vehicle in tip-top condition by finding strong backlinks and getting your e-commerce website to its rightful ranking destination.